Now part of the Gucci group, Boucheron traces its origins to Frederic Boucheron, the first jeweler to occupy a space in the Place Vendoôme in Paris. Louis Boucheron established the brand's international reputation, designing custom pieces for the Maharaja of Patiala and for the Shah of Iran. Since 1858 this brand has combined its culture of modern adornment with the skill and expertise of Swiss watchmakers to produce highly fashionable timepieces.