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Chanel Watches

Chanel, a name long associated with high fashion, accessories, and beauty products, established a watch division in 1987 with the launch of the Premiere line of watches. While these pieces and the following designs of the Matelasse line were financially successful, the 1999 release of the unisex J12 line truly cemented Chanel as a noticeable presence in fine timepieces. Due to the specially constructed ceramic cases of the J12 series, this line is highly resistant to scratches and must be fashioned, sculpted and polished by diamonds, one of the few materials that rates above it on the Mohs hardness scale. The marriage of the aesthetic foundation laid by Coco Chanel and the expertise of the watchmakers of La Chaux-de-Fonds allow the brand to bridge the gap between fine jewelry and fine watches.